News from Audio Visual Consultants
In 1988 PC World magazine commissioned us to produce this seven-minute documentary about Andrew Fluegelman, the man who popularized shareware. Read this Forbes story calling him the Father of Freeware and the Andrew Fluegelman Foundation that provides laptops to students,
In case you missed our live video streaming of the event, here it is:
Now in its 14th year, the UC Berkeley Startup Competition provides entrepreneurs with the best possible resources — including education, networking, team creation, mentorship and new venture financing — to help turn innovative ideas into real businesses. Audience members at the Finals participated in the selection of the People’s Choice Award and the Elevator Pitch Award, which carried a $5,000 and $1,000 prize respectively.
See more Berkeley Entrepreneur Forum videos at http://www.youtube.com/user/UCBerkeleyHaas
From Lee Schwartz, Online Marketing Strategist
YouTube is the second largest search engine on the internet. The ramifications of that are big to your content development strategy. You should be making videos. And making them should be a priority. But there’s more to consider than the content and execution of these videos. You also need to consider how to optimize them for the search engines.
1. Choose your Keywords and metadata – whether you choose to host your own videos, or host them on YouTube or other video upload sites, be sure your videos are optimized for Title, Keyword and Description. Using the actual word “video” in your meta data give you a huge boost, but use sparingly.
2. Name your video wisely – a good strategy is to match your Video name with your title tag, preferably with the targeted keyphrase in or as the title. But make sure the title captures the user’s attention. Your title is the #1 influencer of a user click.
3. Keep it short and simple – the preferred length of any video is 5 minutes of less. The idea is to whet the appetite, and then provide more with secondary assets such as…
4. Link to your website (or blog) – use a compelling CTA (call to action) in the video description as well as the beginning and end of the video itself to get people to continue to interact with your brand.
5. Promote your Video – link building isn’t just for website and blogs. A good link building strategy includes
- press releases announcing the video
- guest posts incorporating the video
- sharing the video on other Social Media outlets such as Linked In, Twitter, Facebook and Google+
6. Encourage ratings and sharing
By creating an ongoing video content strategy in your business, you can be targeting the best of both worlds – the #1 and #2 ranked search engines on the Internet.
Watch this video we produced for UC Berkeley Haas School of Business to promote the Berkeley Entrepreneur Forums
Watch us move a block up the street in a half-minute video.
Effective Mar 15th, the new address is 3640 Grand, First Floor (Suite 105). Same side of the street. Same phone and website.
Visit us at our new digs between Mar 16 and Apr 15, place a new order for at least $29 and get a free gift voucher worth $30 on your next visit. Some restrictions apply.
Our new location is an office suite in a modern building nearby.
Pros:
Air conditioned!
Quiet
Modern bathrooms
Closer to restaurants
Cons:
A little smaller
Wheelchair access only from rear
We just got this acceptance notice from the film festival:
Congratulations!
Your film “Fire Ruin Renewal ” has been selected into the 10th Oakland International Film Festival. It will screen April 7th, during the 2- 4:15 p.m.session.
The link to purchase tickets is
Oakland International Film Festival Tickets
Edited by AVC’s Mitch Silver, with current filming by Stu Sweetow.
Directed by Margaretta Mitchell
Guest expert Lee Walker discusses such how to use video to engage your audience, concepts as “viral seeding” go get good search engine placement, choosing a video production company, working with actors and whether or not you should use HD video for the web.
http://www.reelseo.com/make-online-video-work-for-your-business/
by Lee Walker is Client Services Director for Blue Chew Digital, a video and digital marketing specialist
Source: How To Make Online Video Work For Your Business http://www.reelseo.com/make-online-video-work-for-your-business/#ixzz1lT51WxJm
©2008-2011 ReelSEO.com Online Video Guide
The Fire Ruin Renewal film, that Mitch and Stu worked on, will be shown at the Berkeley Rotary Club, March 16 and 17, 2012 as part of the Rotarian Emergency Response Initiative.
You can see the 2-min trailer at http://avconsultants.com/blog/avc-aids-oakland-fire-film
For more information go to
http://www.margarettamitchell.com/firestorm/?cat=1
We chose a few of the most viewed and clever videos to stimulate your creativity to come up with an idea for your own video. Call us and we will be happy to brainstorm some ideas.
Here are more:
Coca Cola Commercial (in Spanish, but the pictures tell the story)
http://youtu.be/FLYz6DaCuIU
VW Commercial (easily filmed right at home)
http://youtu.be/R55e-uHQna0
The Royal Wedding You Didn’t See
http://youtu.be/Kav0FEhtLug
The Human Skateboard (not in 2011 but worth seeing)
http://www.youtube.com/watch?v=MtbQ4J3RfQ8
UC Berkeley School of Public Health selected AVC to film several seminars on using social media to promote healthy living.
Dan Cohen of Full Court Press is a veteran public relations, political communications and media strategist. He explores how new media can be used for health advocacy and explains which forms of new media are best for which purposes/populations.
Learn more about CARD – Collaborating Agencies Responding to Disasters at http://cardcanhelp.org/
Get a free eBook,” Online Video 101 A Beginner’s Guide to Using Online Video to Promote Your Company, Engage Prospects, & Acquire Customers.”
It is a PDF download by one of our guest bloggers Kevin “Nalts” Nalty from ReelSEO. Accordijng to Nalts, “Every day more and more small business owners and entrepreneurs are turning to online video to find and engage new customers. The medium is more compelling and more likely to foster a relationship with consumers than text alone.”
Source: Online Video 101 For Small Business Marketing – FREE E-Book http://www.reelseo.com/online-video-101-for-small-business/#ixzz1gOJuegaW
©2008-2011 ReelSEO.com Online Video Guide
Online Video 101 for Small Business is laid out in easy-to-follow chapters like:
The Small Business Online Video Dilemma
How Will Online Video Help My Business?
9 Simple Ways to Play
Do’s & Don’ts
Thanks to Tim Schmoyer of ReelSEO for this video.
“Adding subtitles and captions to your videos on YouTube can greatly influence their ranking in search engines. It’s one of the best search engine optimizations you can do to increase viewership, gain an audience, and give your videos more exposure….”
Source: How To Easily Create Subtitles & Captions For YouTube SEO – Reel Web Creator’s Tip #15
©2008-2011 ReelSEO.com Online Video Guide
Watch the 7th Annual Intel Global Challenge (IGC) at UC Berkeley (formerly the Intel+UC Berkeley Technology Entrepreneurship Challenge). The Lester Center and UC Berkeley have partnered with Intel to create the premier global business plan competition focused on technology. Through education, collaboration and competition in an international championship event, IGC provides a forum, in the heart of the US entrepreneurship community, where teams can present their business and technology startups focused on ideas that will impact the world. Presented by the Haas School of Business
Read Stu Sweetow’s latest column published in EventDV Magazine.
“We recently examined the responsibilities you take when you assume the role of the producer of a corporate video. Here we look at the director’s role and the tasks and responsibilities you can expect to handle when wearing the director’s hat (or beret). In many organizations, you may be both producer and director, but it is important to understand the functions that a corporate video director may be expected to fulfill.”
|
Focal Press has released Stu Sweetow's book, Corporate Video Production.
Get it at select Barnes & Noble bookstores and online at www.bn.com, www.amazon.com, and www.borders.com
Now Accepting Online Payment
For our customers' convenience, we accept secured online payment.
Click Here to Pay Online!
|
Make online transactions confidently and securely. |
“We were very pleased with the videotape you made for us three years ago, and that is why we had no hesitation calling on you this time. We are saving thousands of dollars on instructor fees. Overall, the videotapes have helped increase the revenues of this company many times over the cost to produce the tapes.”
Roger Keppner, President
Precision Truck School
“Thanks so much for pulling together a terrific training video for Nature’s Variety. The filming and editing were terrific – and I really appreciate the quick turnaround.”
Laura McLeod
Nature's Variety
Subscribe to AVC's RSS Feed