Guest expert Lee Walker discusses such how to use video to engage your audience, concepts as “viral seeding” go get good search engine placement, choosing a video production company, working with actors and whether or not you should use HD video for the web.
The Fire Ruin Renewal film, that Mitch and Stu worked on, will be shown at the Berkeley Rotary Club, March 16 and 17, 2012 as part of the Rotarian Emergency Response Initiative.
We chose a few of the most viewed and clever videos to stimulate your creativity to come up with an idea for your own video. Call us and we will be happy to brainstorm some ideas.
UC Berkeley School of Public Health selected AVC to film several seminars on using social media to promote healthy living.
Dan Cohen of Full Court Press is a veteran public relations, political communications and media strategist. He explores how new media can be used for health advocacy and explains which forms of new media are best for which purposes/populations.
Learn more about CARD – Collaborating Agencies Responding to Disasters at http://cardcanhelp.org/
Get a free eBook,” Online Video 101 A Beginner’s Guide to Using Online Video to Promote Your Company, Engage Prospects, & Acquire Customers.”
It is a PDF download by one of our guest bloggers Kevin “Nalts” Nalty from ReelSEO. Accordijng to Nalts, “Every day more and more small business owners and entrepreneurs are turning to online video to find and engage new customers. The medium is more compelling and more likely to foster a relationship with consumers than text alone.”
“Adding subtitles and captions to your videos on YouTube can greatly influence their ranking in search engines. It’s one of the best search engine optimizations you can do to increase viewership, gain an audience, and give your videos more exposure….”
Watch the 7th Annual Intel Global Challenge (IGC) at UC Berkeley (formerly the Intel+UC Berkeley Technology Entrepreneurship Challenge). The Lester Center and UC Berkeley have partnered with Intel to create the premier global business plan competition focused on technology. Through education, collaboration and competition in an international championship event, IGC provides a forum, in the heart of the US entrepreneurship community, where teams can present their business and technology startups focused on ideas that will impact the world. Presented by the Haas School of Business
Read Stu Sweetow’s latest column published in EventDV Magazine.
“We recently examined the responsibilities you take when you assume the role of the producer of a corporate video. Here we look at the director’s role and the tasks and responsibilities you can expect to handle when wearing the director’s hat (or beret). In many organizations, you may be both producer and director, but it is important to understand the functions that a corporate video director may be expected to fulfill.”
The Port of Oakland chose AVC to film the ribbon cutting and celebration for
Spirit Airlines’ inaugural flight to Las Vegas
Oakland Airport now has low-price Spirit Airlines flying to Las Vegas and other destinations. Join Elvis Presley as he and the Port of Oakland team cut the ribbon.
When I was conducting research for my book Corporate Video Production I visited the websites of the top companies in the country. Nearly every site had a link to the company’s YouTube and Facebook pages. Internet market research firm eMarketer, Inc. reports an increase in shoppers making purchases after viewing product videos. The firm also says that “videos reduce shopping cart abandonment rates and diminish product return rates.” Several companies post their TV commercials, but many firms also use social media to demonstrate their programs that benefit nonprofit organizations in their communities.
Margaretta Mitchell hired AVC to edit her recently-released documentary and consult on the production. AVC’s Mitch Silver is the film editor, and music was provided by John Adams. Learn more about the film at Mitchell’s Blog. Watch the trailer here.
Watch the latest UC Berkeley Entrepreneur Forum video filmed by http://avconsultants.com Watch it in HD.
Each year, new Bay Area food start-ups crop up at the ready to take their products to market. It is a notoriously competitive industry, made more difficult in a down economy. Come to this session sponsored by MBV Law LLP featuring Noah Alper, the Founder and former CEO of Noah’s Bagels, and in-the-trenches executives of food companies as they discuss lessons learned in the challenges of a down market.
PANELISTS:
Noah Alper- Founder, Noah’s Bagels and Bread & Circus
Joel Gott- Owner, Gott’s Roadside
Bob Burke, President, Ovation Hospitality Consulting
Greg Beattie, Partner, MBV Law LLP (moderator)
Read Stu Sweetow’s latest Company Image column published in EventDV Magazine. “Shooting the CEO” prepares you for the assignment where you have to be at the top of your game. Demonstrate your confidence with optimal planning and excellent production values.
We are available to edit your videos, but if you must do the editing yourself, now you can use YouTube. This is a sample from YouTube, not an avconsultants.com production
Give a gift certificate for video to DVD transfer, digital video editing, photo montage to DVD or family history videotaping. Gift certificates come in a variety of denominations and are wrapped in colorful packaging. You may pick them up here or we can deliver.
Focal Press has released Stu Sweetow's book, Corporate Video Production.
Get it at select Barnes & Noble bookstores and online at www.bn.com, www.amazon.com, and www.borders.com
“We are delighted to be working with you. You guys ROCK!”
Robin Brady Oakland Youth Chorus
The video was a hit! Thank you all for a wonderful visual capturing the heart and soul of what we have worked on for the last 20 months. You guys are stars!
Dr. Monique Parrish California Health Care Foundation
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