The Buying Brain

[youtube_sc url=”http://youtu.be/MIkPZHAxAqM” rel=”0″]

Dr. A.K. Pradeep of Berkeley’s Neurofocus explains why he wrote the book about using neuroscience for marketing. Filmed by AVC with two hi-def cameras and a green screen, the video helps market Dr. Pradeep’s book. To learn more about The Buying Brain, visit Neurofocus at http://www.neurofocus.com/