Results of Video Marketing Survey

invodo_video_statsGuest Blog from Brainshark

In their recent report, Video Statistics: The Marketer’s Summary 2014, Invodo highlights a multitude of video marketing trends around the growth of video for mobile and social…

1. 74% of all internet traffic in 2017 will be video

2.  52% of marketing professionals worldwide name video as the type of content with the best ROI

3.  65% of video viewers watch more than ¾ of a video

4.  In an eye-mapping study of Search Engine Results Pages (SERPs), video results commanded more attention than other listings

5.  93% of marketers use video for online marketing, sales or communications

6.  Video in email can boost open rates by 20% and increase click-through rates 2-3X

7.  Using the word “video” in email subject lines boosts open rates 19%, click-through rates by 65%, and reduces unsubscribes by 26%

8.  B2B and B2C marketers worldwide name video as a top 3 most effective social media marketing tactic

9.  33% of tablet owners watch one hour of video per day on their device

10.  72.1 million smartphone users watched video on their devices at least monthly in 2013, and this is projected to rise to 86.8 million in 2014

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