Video SEO: Marketing and Promoting Online Videos
We’ve written about producing videos for corporations, but there are loads of small, locally owned, entrepreneurial companies that want to expand and need your help. Many have turned to websites to market themselves, but few are savvy enough to leverage the opportunities in internet marketing. Now that online video has been shown to help boost the Google PageRank for websites, video producers have a new market for their services.
Article ©2010 by Stuart Sweetow originally published in EventDV Magazine.
We’ve written about producing videos for corporations, but there are loads of small, locally owned, entrepreneurial companies that want to expand and need your help. Many have turned to websites to market themselves, but few are savvy enough to leverage the opportunities in internet marketing. Now that online video has been shown to help boost the Google PageRank for websites, video producers have a new market for their services…
Nicely written, Stu. Got a question for you: did you insert that TurnHere article in there? I was curious because it somehow just seemed it didn’t fit. Turnhere is destroying the good name of the small business video industry by creating videos that are free for 90 days then $20.00 per month. This is an attempt to undermine the industry w/cheap, low quality productions. It’s impossible for any company, regardless of how low their overhead is, to survive w/rates such as that–unless of course you’re in India. Any thoughts?
Good point, Dimitris, and thank you for your comments. Yes I wrote the sidebar. Turn Here is charting new territory with their outreach and promotion of online ads. Hopefully it will open some doors for higher quality video producers such as yourself. This is a forum for all opinions, so let’s keep the conversation going.