Video Length Affects Audience Engagement

Short videos elicit more engagement
engagement based on running time of video

In this chart, audience engagement is shown to be inversely proportional to the video’s length. Wistia, an online video platform published Ezra Fishman’s blog titled “How Long Should Your Next Video Be?”

Video with run times under one minute were viewed to their ends by 60% of the audience, according to this chart. Videos over 30 minutes long were viewed only 20% of the time.

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