Focal Press has released Stu Sweetow’s book, Corporate Video Production. You can read some sample chapters at his Amazon author blog http://stuartsweetow.wordpress.com/2011/02/20/read-sample-chapter/
Read the description from the introduction at http://stuartsweetow.wordpress.com/2011/02/20/corporate-video-production-book-description/
On the author blog, you can post comments and join the discussion about using video as a powerful tool for staff training, marketing products and services and documenting the company’s community outreach programs.
The book has a chapter devoted to social media. Nearly every major corporation now has a YouTube and Facebook page, and some even invite customers to submit user generated videos.
The author, Stuart Sweetow, currently is revising the book, and the second edition is planned for publication in late 2015.