Live Streaming, Behind the Scenes

Stu Sweetow made this short video for Streaming Media magazine. He explains the first live streaming webcast that he produced in 2010. This was a meditation conference that had sold out. Shambhala Publications, the client, contracted with Stu to live stream the event. They sold over 2000 tickets to the live stream alone, for $60 each. That was in addition to the 3000 attendees of the live presentation by Pema Chodron at the Craneway Pavilion.

Income to client: 2000 live stream tickets, $60 each, $120,000

Our fee for live streaming: $15,000

Profit for the client: $9500

See more recent live streaming videos