Client sought $5000 and raised $6660 for documentary on Oakland hills fire.
Last year, with the 20th anniversary of the Oakland hills fire coming up, Oakland photographer Margaretta K. Mitchell wanted to make a film to honor the firefighters who saved her home and to document how this William Raymond Yelland home was renewed.
Mitchell hired composer John Adams
to produce the score, and contracted with several other professionals in addition to hiring our studio for filming and editing.
Prior to filming, Mitchell and AVC’s Stu Sweetow applied for and received a $5000 grant from the City of Oakland Cultural Funding. The subject of the film was the architectural renewal of Mitchell’s home that was saved by Oakland firefighters. At the outset, we sought additional funding, but we were determined to complete the film in time to honor the firefighters at the 20th anniversary of the fire.
is a website where filmmakers, artists, inventors and business start-ups solicit pledges to fund their projects. Supporters may pledge as little as $1.00 or as much as they wish, and they receive a gift for their participation. If the desired amount is not raised, nothing goes to the recipient. Mitchell set $5000 as the amount she wanted to raise, and within the month-long campaign she exceeded her goal with $6660 or 133% funded.
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