We recently shot and edited a short video for our business networking organization, Success Link BNI. Knigi Glee of Glee Growth Strategies wrote the script, and it included different techniques to maintain fewer interest with a run time of only one minute 15 seconds. The focus was on visual variety to keep the viewers interested.
Goal of the video The objective was clear: attract visitors who would be prospective members. Members refer one another to provide business services. BNI chapters depend on a having enough members in their group to provide access to prospective clients so we can grow our businesses.
Audience for the video Knigi’s script focused on an understanding of the audience: business people who want to find new clients.
Video concepts The video incorporated a documentary-style. The script included voice-over narration, customer testimonial, and shots of people benefiting from it enjoying their networking time.
Here is the video https://lnkd.in/gh8gqEi