Sweetow’s Book, Corporate Video Production, Released by Focal Press
Focal Press has released Stu Sweetow’s book, Corporate Video Production. You can read some sample chapters at his Amazon author blog http://stuartsweetow.wordpress.com/2011/02/20/read-sample-chapter/
Read the description from the introduction at http://stuartsweetow.wordpress.com/2011/02/20/corporate-video-production-book-description/
On the author blog, you can post comments and join the discussion about using video as a powerful tool for staff training, marketing products and services and documenting the company’s community outreach programs.
The book has a chapter devoted to social media. Nearly every major corporation now has a YouTube and Facebook page, and some even invite customers to submit user generated videos.
Preview some chapters of Corporate Video Production at http://my.safaribooksonline.com/book/-/9780240813417/corporate-video-production/iii?query=((sweetow))#X2ludGVybmFsX0ZsYXNoUmVhZGVyP3htbGlkPTk3ODAyNDA4MTM0MTclMkY0