Guides
Here is a collection of valuable guides to help you get the most out of your video experience. Here you will find information about the video process and what you you can do to prepare.
- Marketing through Social Media
Audio Visual Consultants uses a variety of social media to distribute videos it produced. That’s one way we help clients disseminate their messages. Having its own website for over 10 years, AVC has developed systems for showing videos on websites and using them in emails.
AVC owner, Stuart Sweetow, recently had an article he wrote on [...] - Tips to Increase Google Page Rank with Video
Here are ways to optimize your use of video to increase your Google Page Rank.
- Online Video Ads for Retail Stores
Recent market research shows that video on your website increases the odds of your site appearing on the first page in a Google search. Many merchants are using their websites to sell products online. Now they can add videos to boost their Google Page Ranks.
- Guide to Cue Cards
This one-page guide includes font and format suggestions and tips on using cue cards.
- Guide to Video Production
A concise guide to scripting, developing concepts, location shooting and post-production.
- Production Planning Guide
Download this one-page pdf and use it to determine objectives, outline your program ideas and list visuals to be included.
- Preparing an Edit Decision List (EDL)
Save time and money in the editing room by doing a little homework. This one-page guide shows you how to jot down time code numbers prior to the edit session.
- Looking Your Best On Camera
Tips on clothing choices that work best on camera.
- Videotaping Meetings
Audio, lighting, camera placement and incorporating PowerPoint slides.
- Bride’s Guide
Also for grooms. This 8-page guide to wedding videos includes unobtrusive placement of cameras and frequently asked questions.
- How to Get the Most from Your Photo Montages
Learn how to organize your photos so we can make a DVD with dissolves, movement and music.
- Client Guide – Location Filming
This helps our videographer(s) get in and set up with minimal disruption to your staff and includes sections on audio and using electricity.
- Glossary of Terms
We wrote this guide to help demystify the technology, and explain some of the terms we use.
- Guide to DVDs
If you have any videotapes you want to archive, get them copied to archival-quality DVDs.
Articles
AVC Owner Stu Sweetow has had articles published in several magazines including
Event DV Magazine
Camcorder & Computer Video Magazine
Digital Photographer Magazine
- Video SEO: Marketing and Promoting Online Videos
We’ve written about producing videos for corporations, but there are loads of small, locally owned, entrepreneurial companies that want to expand and need your help. Many have turned to websites to market themselves, but few are savvy enough to leverage the opportunities in internet marketing. Now that online video has been shown to help boost the Google PageRank for websites, video producers have a new market for their services.
- Street Legal: Legal Considerations for Videographers, Part 1
In this first of a two-part article, Stu Sweetow discusses music, copyrights, and intellectual property rights.
By Stu Sweetow – Posted Sep 1, 2008 – September 2008 Issue
Page 1of 1For years, some videographers feared they would become fugitives from the law if they used popular music in their productions, hired a freelancer rather than an [...]
- Moving Target: Mobile Device Delivery for Videographers
By Stuart Sweetow of Audio Visual Consultants © 2008
Originally published in Event DV MagazineSome recent advances in mobile media could provide opportunities for video producers to market and distribute their work. Hollywood and TV broadcasters are starting to cash in on the mobile video market. According to a 2007 Telephia/Nielsen Mobile report, mobile video producers [...]
- Producing Corporate Web Videos
By Stuart Sweetow of Audio Visual Consultants © 2008
Originally published in Event DV MagazineWebsite videos are a natural for event videographers. We use them to demonstrate our work to prospective clients, and they have proven to be a vital marketing medium to showcase our range of products. We might even post short video testimonials from [...]
- Producing and Distributing Special Interest Videos
By Stuart Sweetow of Audio Visual Consultants © 2007
Originally published in Event DV MagazineAs a videographer, you can expect to be approached by people with great ideas for a video. They are certain that Blockbuster will want to stock it and that their local PBS affiliates will want to air it. The video might take [...]
- Shopping for a Camcorder? Camcorder and Computer Video Magazine’s Top 10 Features to Look For
By Stuart Sweetow of Audio Visual Consultants ©2007
Originally published in Camcorder & Computer Video Magazine
Camcorders continue to improve, and manufacturers continue to add features to consumer camcorders that even some broadcasters wish they had. In addition to point and shoot, most camcorders have manual overrides so you can get capture the full [...] - Camcorder Accessories You Can’t Do Without
By Stuart Sweetow of Audio Visual Consultants ©2007
Originally published in Camcorder & Computer Video Magazine
Camcorders are forever changing; with new models and formats it’s almost hard to keep up. However, the technology for microphones, tripods and other support tools pretty much remains the same. That’s a good thing, because you will [...] - YouTube Generation: Creating Viral Videos Via User-Generated Content Sites
By Stuart Sweetow of Audio Visual Consultants © 2007
Originally published in Event DV MagazineUser-generated content (UGC) sites such as YouTube and MySpace can provide distribution channels for videographers and help videographers market their services. Most of the sites let you post videos at no charge, and they allow you to include your company name and [...]
- Viral Corporate Videos
By Stuart Sweetow of Audio Visual Consultants © 2007
Originally published in Event DV MagazineFor years, videographers have wanted better access to distribution channels for our work. Television networks and the Hollywood film industry have long dominated the distribution business. Filmmakers with connections or TV producers with advertisers have been the major players in the business. [...]
- Field of Vision: Producing Baseball Recruiting Videos
By Stuart Sweetow of Audio Visual Consultants © 2006
Originally published in Event DV MagazineBaseball has been very, very good to a very, very small number of young men. But however remote the chances of eventual major league stardom may be, the dream of playing college ball is very much alive for high school seniors who [...]
- Score Big With High School Football
By Stuart Sweetow of Audio Visual Consultants © 2006
Originally published in Event DV MagazineHigh school sports is a market niche well worth exploring. Parents use DVDs to help their college-bound kids get athletic scholarships. Coaches appreciate videographers who get them clear shots they can use for game analysis. And many schools’ booster-club coffers are filling, [...]
- Producing Girls’ High School Sports Videos
By Stuart Sweetow of Audio Visual Consultants © 2007
Originally published in Event DV MagazineIn the November 2006 issue of EventDV, we reported on the art and business of producing high school football videos for teams to show at end-of-season parties and for parents to send to college recruiters.
With scholarships providing upwards of $16,000 per year [...] - Who Needs Remote Control? Grizzly Pro and the Videographers Who Use It
By Stuart Sweetow of Audio Visual Consultants © 2007
Originally published in Event DV MagazineAt his WEVA Expo seminar on multicamera shooting, Minneapolis videographer Ron Schmidt claimed an unofficial (and possibly uncontested) world record: 45 seconds to deliver a three-camera wedding video. How did he do it? Using remote-controlled cameras and live switching.
Schmidt is a stalwart [...] - Canon S3 IS — Superzoom Gets a Facelift
By Stuart Sweetow of Audio Visual Consultants © 2006
Originally published in Digital Photographer MagazineThe S3 IS retains the S2 features that contributed to the popularity of this semi-pro camera. These include the 12x zoom with three modes of optical stabilization, full manual control including focus and white balance, continuous shooting at 2.4 frames per [...]
- Special Effects Lens Filters for Your Digital Camera
By Stuart Sweetow of Audio Visual Consultants © 2003
Originally published in Digital Photographer MagazineWhile photo editing computer programs offer special effects filters, you don’t need a computer to create effects. You can purchase camera-mounted filters that screw or snap onto the lens of your camera. They are easy to use, and they produce [...]
- Review of Canon S2 IS Still Camera
By Stuart Sweetow of Audio Visual Consultants © 2005
Originally published in Digital Photographer MagazineIn the land of the 3.2 MP cameras, the Canon S1 IS was king. With its image stabilized 10x zoom lens and twist-open LCD screen it was a favorite in its category. Soon Panasonic, Kodak and Sony released 5 [...]
- Shoot Video with Digital Still Cameras: The Move to Tapeless Camcorders
By Stuart Sweetow of Audio Visual Consultants © 2005
Originally published in Camcorder & Computer Video Magazine
The video recording function on most digital still cameras, until recently, was merely an added feature. Video clips were relegated to small screen sizes and choppy 15 frames per second. Video takes up a lot of memory, [...] - Webcasting with the TriCaster
By Stuart Sweetow of Audio Visual Consultants © 2005
Originally published in Camcorder & Computer Video Magazine
NewTek’s TriCaster is a TV studio in a box. It lets you perform live switching between three camcorders, it is a full-function editor and it lets you stream your video as a live webcast. TriCaster is a [...] - Shoot Like a Director. Don’t Forget the Editor. You May Be Both
By Stuart Sweetow of Audio Visual Consultants © 2005
Originally published in Camcorder & Computer Video Magazine
If you use your camcorder to tell a story or if you shoot events, instructional videos or documentaries, your viewers will be more engaged if you plan your shot sequences. Whether you are editing in the camera as [...] - Using Pro Audio Gear with Your Camcorder
By Stuart Sweetow of Audio Visual Consultants ©2006
Originally published in Camcorder & Computer Video Magazine
Digital camcorders are so advanced that individuals and organizations are using them to produce professional video programs. Good video needs good audio, and camcorder users now incorporate professional microphones – either wired or wireless into their equipment arsenal. [...] - Performance Videography: Shooting Plays, Dance Recitals and Live Performances
By Stuart Sweetow of Audio Visual Consultants © 2003
Originally published in Camcorder & Computer Video Magazine
The local cable TV channel was scheduled to videotape a school chorus, but cancelled the night before. So the school frantically tried to find a videographer and called WEV columnist Ed Wardyga. That was nine years ago [...] - Single-Camera Videography Techniques from the Pros
By Stuart Sweetow of Audio Visual Consultants © 2002
Originally published in Camcorder & Computer Video Magazine
Multi-year Creative Excellence Award-winner and frequent WEVA Expo speaker, Robert Allen Ehrlich only shoots single-cam. Known for what he calls the “30-Minute Edit,” Ehrlich produces short-form finished videos for his clients compact stories of the day, told through [...] - What Happens When You Get Too Busy–Hiring Crew Members
By Stuart Sweetow of Audio Visual Consultants ©2002
Originally published in Camcorder & Computer Video Magazine
When a videographer gets an eye injury, he needs immediate medical attention. When that videographer is your employee, you need to take him to the hospital, help him fill out a Workers Compensation insurance claim, file a report yourself [...] - Corporate Video East and West
By Stuart Sweetow of Audio Visual Consultants © 2002
Originally published in Camcorder & Computer Video Magazine
The migration from event videography to corporate videography is easier than many people think. Corporate events, such as retirement parties and awards banquets are remarkably similar to wedding receptions. Event videographers might even have an edge over [...] - Video Art: Create Strange New Worlds with your Camcorder
By Stuart Sweetow of Audio Visual Consultants © 2002
Originally published in Camcorder & Computer Video Magazine
Do you feel the creative urge, but you can’t draw even a straight line? Do you have an eye for beauty, but have not yet found your own medium? Do you have access to a camcorder?
With a [...] - There’s More than One Way to Handle a Camcorder
By Stuart Sweetow of Audio Visual Consultants © 2001
Originally published in Camcorder & Computer Video Magazine
Compact camcorders have brought video production to the masses. Small, lightweight and simple to use, you can slip one into a purse or briefcase– ready for any kind of action. You can document an outing to the [...] - Use Composition to Improve Your Look
by Stuart Sweetow of Audio Visual Consultants © 1998
Originally published in Camcorder & Computer Video Magazine
The ancient Greeks used the elements of composition to proportion their statues. Artists throughout the years have applied it to create aesthestically pleasing paintings. Now videographers can use composition to improve the look of their videos.
What is Composition
With your [...] - Digital Cinematography: You can be an independent filmmaker with your camcorder
By Stuart Sweetow of Audio Visual Consultants © 2002
Originally published in Camcorder & Computer Video Magazine
Not only are hobbyists able to get sharp, beautiful pictures from Mini-DV camcorders, independent filmmakers have discovered that the high resolution images allow for clean transfer to film for theatrical distribution. In the May issue of C&CV we [...] - Shoot for the Edit
By Stuart Sweetow of Audio Visual Consultants © 2003
Originally published in Camcorder & Computer Video Magazine
If you are using computer editing equipment to merely assemble your program, you are missing out on the capabilities this remarkable tool has to enhance your creativity. You can try out different combinations of shots and experiment [...] - Controlling Light—Indoors and Out
By Stuart Sweetow of Audio Visual Consultants © 2003
Originally published in Camcorder & Computer Video Magazine
In the July issue of C&CV, Robert Irwin provided tips using lights with camcorders to fill in shadows and produce even illumination. He even suggested you use lights outside and explained how reflectors are used to bounce more [...] - Multicam — Shooting Videos from All the Angles
By Stuart Sweetow of Audio Visual Consultants © 2003
Originally published in Camcorder & Computer Video Magazine
The next time you videotape an event, consider asking a buddy to join you with his camcorder. As a team, you’ll capture perspectives from different angles, and you will captivate your audience. Rather than risking boredom for [...] - Help with Handholding Your Camcorder
by Stuart Sweetow of Audio Visual Consultants © 2004
Originally published in Camcorder & Computer Video Magazine
In the March 2004 issue of C and CV Mark Shapiro explained “How to Eliminate the Shakes.” He covered proper handholding techniques, use of your cam’s built-in image stabilizer and software that helps remove the shakes. In [...] - Cool Tools: Hot New Gadgets and Gear on Display at WEVA EXPO
By Stuart Sweetow of Audio Visual Consultants © 2004
Originally published in Camcorder & Computer Video Magazine
Each year thousands of event videographers descend on Las Vegas for the Wedding and Event Videographers EXPO. Now in its 14th year, WEVA EXPO conducts over 60 seminars and workshops for event videographers, and the exhibit floor has [...] - I Want My HDV — Hi-Def for the Masses
By Stuart Sweetow of Audio Visual Consultants © 2006
Originally published in Camcorder & Computer Video Magazine
Low-priced high-definition video—is that for real? The door to affordable hi-def cracked open about three years ago when JVC introduced the first high-definition camcorder to record in the HDV format. HDV was developed jointly by several manufacturers [...] - Getting Close – Using Your Camcorder’s Macro Feature
By Stuart Sweetow of Audio Visual Consultants © 2005
Originally published in Camcorder & Computer Video Magazine
Have you ever tried moving your camcorder really close to your subject? I mean REALLY close. Most camcorders’ auto focus mechanisms adjust to provide sharp focus to within millimeters of your subject. This opens a whole [...] - The Camcorder Auteur
By Stuart Sweetow of Audio Visual Consultants © 2006
Originally published in Camcorder & Computer Video Magazine
With camcorders getting better all the time, there is no reason you can’t shoot a movie with your camcorder. It may not be quickly optioned by Hollywood, but you can enter your digital film in the Sundance Film [...] - Primera’s Bravo SE Disc Publisher
By Stuart Sweetow and Jara Queeto of Audio Visual Consultants ©2007
Originally published in Camcorder & Computer Video Magazine
For many video producers, duplicating DVDs is usually a one-at a-time process. Insert a disc into the computer, and burn data onto it. Then put in another disc, and wait while it does the same [...] - Network Attached Storage
by Stuart Sweetow of Audio Visual Consultants ©2005
Originally published in Camcorder & Computer Video Magazine
If you have two or more computers in your home or office, you can set up a simple network and have the computers share an external hard drive system. The external hard drives can back up or store those huge [...]
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