Fine stripes and similar patterns filmed by a video camera can cause a "moire pattern"
Excerpt from Chapter 10, Corporate Video Production, Focal Press, (c) 2011 Stuart Sweetow
Wardrobe
Some colors and patterns work better for on-camera reproduction than others. Solid white may be difficult to reproduce and it may contrast with someone with a dark complexion. Herringbone and tight stripes may cause shimmering when played on some monitors. It is a good idea for on-camera talent to bring at least one alternate wardrobe so the director has some choices.
The background and the set colors also play a role in wardrobe choices. If you are going to use a green screen, the talent should not wear anything green – even an accent pin or earrings. If the set is pure black and the talent wears all black, it could require that the gaffer or lighting technician provide additional illumination to show the clothing texture.
Some fabric textures should be avoided. Satin can appear too shiny for the camera. Chiffon may be too sheer and revealing under a bright light. Any metallic-looking fabrics or those with beads or sequins should be avoided. Natural fabrics such as silk, cotton, and wool as well as fabric blends make good wardrobe choices.
Clothing should fit properly. A suit jacket with sleeves too long could make a man look like a boy in a man’s suit. Pant legs should be long enough and socks high enough that a man’s legs are not exposed when he sits.
On-camera presenters should be instructed that they will be wearing a clip-on microphone; they may need a collar to attach it to. If they will be standing, they should have a waistband or a belt to attach the transmitter pack. A collarless dress with no waistband creates a nightmare for the sound technician.
Here is another guest blog we want to share with you. According to Reel SEO,
“Not every small business will go viral with their online video, and that’s okay. Because most small businesses shouldn’t be trying to go viral–at least, not in the traditional sense. Because a small business, by definition, usually has a smaller audience. So, unlike Coke or Nike, who market their products to millions, a small business might only need a few hundred or a few thousand views for their online video to be considered a viral success.” Read the article below.
On the author blog, you can post comments and join the discussion about using video as a powerful tool for staff training, marketing products and services and documenting the company’s community outreach programs.
The book has a chapter devoted to social media. Nearly every major corporation now has a YouTube and Facebook page, and some even invite customers to submit user generated videos.
We thought you would benefit from reading this article from one of the blogs we subscribe to:
The Pros and Cons of YouTube Embedded Video for Your Business Website
YouTube is most popular free technology platform and user-generated content site for hosting, sharing, and marketing video today. But is YouTube the right solution for a company’s website video? Let’s weigh the pros and cons based on the needs of companies serious about having a
AVC has teamed up with Paula Statman to produce short video greetings for your website and YouTube. This is a great way to welcome visitors to your website and get more visitors who perform Google searches. You get presentation coaching with Paula, spend a few days practicing, then come to our studio for your “close up.” Then we give you the video on a variety of file formats for your web person. And if you need recommendations for web professionals, we can provide those.
Report from AVC’s recent video streaming production
Here are the elements to produce a successful live video streaming webcast. This is what we did recently when we streamed a weekend conference from the Craneway Pavilion.
1. Planning Weeks prior we performed a test to make sure the internet connection at the location was fast enough. We generally like to have at least a 1.5 Mbps upload speed at the originating location. This is equivalent to a T1 line or a cable modem.
2. On-site Compression Computers and Technicians The computer needs to have a board capable of real-time streaming as well as speedy software. It is a good idea to have a backup computer and a hard drive recorder to archive the footage. We chose Event Compression Group to provide that service. We also produced two different streams — one at a high-quality fast speed and one at a slower speed for those with slower internet connections.
3. Professional camera and camera operator Many events require two or more cameras, and the camera(s) should have smooth pan and zoom controls. Camera operators should have experience with live broadcast television. We own two broadcast cameras, but we contracted with Magnetic Image who has live-switching gear and special long zoom lenses.
4. Content Distribution Manager (CDN) When streaming to multiple viewers, a CDN distributes the signal so every viewer gets high-quality reception. We chose Bit Gravity to whom we sent the signal from the filming location. They distributed it to the 2000 online viewers of this event.
5. Client Website The client generally wants its viewers to go to its own website rather than lose them with a third-party site. The client’s webmaster created a site with two video windows — one for the live stream and one for the archived video.
6. Archive for On-Demand Video Not everyone will be available to watch the stream live as it happens. We produced an archive version, on site, during the live streaming. That required a second encoding computer and a hard drive recorder. The archive allows for on-demand video viewing. We were able to have an archive of the video available for viewing at the close of the live sessions. Viewers control the archive video as if it were a video player.
Profit in Video Streaming 2000 viewers paid $60 each $120,000 income to our client
The incentive included two months of on-demand viewing, an edited version of the conference on DVD and an eBook.
Contact AVC and we can discuss how video streaming can be profitable and a way to distribute your message.
The live streaming of Pema Chodron’s Smile at Fear was a success. Shambhala Publications offers a package to view the on demand video for 60 days with a discount on the DVD purchase, plus an e-book offer.
AVC filmed the September 23, 2010 Berkeley Entrepreneurs Forum on Food Entrepreneurship. See presentations by Peet’s Coffee & Tea and Annie’s Inc. (Please excuse the echo on the soundtrack. The room PA system was not performing optimally.)
A combination of live video of residential gardens, still photos and an interview with husband and wife owners, yields a website video that helps promote this Oakland landscaping company. Visit them at http://www.columbinelandscaping.com/html/home.php
Not quite the Not Ready for Prime Time Players, but this duo performs a song about Meg Whitman’s campaign. They hired AVC to film it. Enjoy and please copy and pass it onto everyone you know.
AVC’s Stu Sweetow shot the primary footage for this video, produced by Lexis Nexis for Oakland’s Campbell Law Office. Please pass this onto any attorneys you know, and we will be happy to discuss the many options for an outreach video.
Focal Press has released Stu Sweetow's book, Corporate Video Production.
Get it at select Barnes & Noble bookstores and online at www.bn.com, www.amazon.com, and www.borders.com
“Stu
This is so cool!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Thank you so much!
We can now embed this – and all our other video assets in suitable ways on our own website. Thanks so much for moving this forward.
I would be happy for our site to provide an appropriate ‘credit’ and link.”
Jerome S. Engel, Executive Director Lester Center for Entrepreneurship and Innovation, University of California, Berkeley
“We are delighted to be working with you. You guys ROCK!”
Here is another guest blog we want to share with you. According to Reel SEO,
Focal Press has released Stu Sweetow’s book, Corporate Video Production. You can read some sample chapters at his Amazon author blog 
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