Developments in Energy-Efficiency Technologies for Data Centers
November 7th, 2011
Watch the latest Berkeley Entrepreneur Forum that we filmed. This time it took place at Google.
AVC Blog
News from Audio Visual Consultants
Spirit Airlines Inaugural Flight to Las Vegas
November 3rd, 2011
The Port of Oakland chose AVC to film the ribbon cutting and celebration for
Spirit Airlines’ inaugural flight to Las Vegas
Oakland Airport now has low-price Spirit Airlines flying to Las Vegas and other destinations. Join Elvis Presley as he and the Port of Oakland team cut the ribbon.
Corporations Adopt Social Media Video
October 30th, 2011
When I was conducting research for my book Corporate Video Production I visited the websites of the top companies in the country. Nearly every site had a link to the company’s YouTube and Facebook pages. Internet market research firm eMarketer, Inc. reports an increase in shoppers making purchases after viewing product videos. The firm also says that “videos reduce shopping cart abandonment rates and diminish product return rates.” Several companies post their TV commercials, but many firms also use social media to demonstrate their programs that benefit nonprofit organizations in their communities.
This is from my column in EventDV Magazine titled “The Company Image”. Read the rest of this column at http://www.eventdv.net/Articles/News/Feature/The-Company-Image-Corporations-Embrace-Social-Media-75855.htm
AVC Aids Oakland Fire Film
October 14th, 2011
Margaretta Mitchell hired AVC to edit her recently-released documentary and consult on the production. AVC’s Mitch Silver is the film editor, and music was provided by John Adams. Learn more about the film at Mitchell’s Blog. Watch the trailer here.
Noah from Noah’s Bagels on Food Entrepreneurship
October 10th, 2011
Watch the latest UC Berkeley Entrepreneur Forum video filmed by http://avconsultants.com Watch it in HD.
Each year, new Bay Area food start-ups crop up at the ready to take their products to market. It is a notoriously competitive industry, made more difficult in a down economy. Come to this session sponsored by MBV Law LLP featuring Noah Alper, the Founder and former CEO of Noah’s Bagels, and in-the-trenches executives of food companies as they discuss lessons learned in the challenges of a down market.
PANELISTS:
Noah Alper- Founder, Noah’s Bagels and Bread & Circus
Joel Gott- Owner, Gott’s Roadside
Bob Burke, President, Ovation Hospitality Consulting
Greg Beattie, Partner, MBV Law LLP (moderator)
See more videos and learn more about the Berkeley Entrepreneurs Forum at http://entrepreneurship.berkeley.edu/bef/index.html
Shooting the CEO (with a camera, that is)
September 27th, 2011
Read Stu Sweetow’s latest Company Image column published in EventDV Magazine. “Shooting the CEO” prepares you for the assignment where you have to be at the top of your game. Demonstrate your confidence with optimal planning and excellent production values.
Editing Videos With The New YouTube Video Editor
September 20th, 2011
We are available to edit your videos, but if you must do the editing yourself, now you can use YouTube. This is a sample from YouTube, not an avconsultants.com production
Learn more at http://youtube-global.blogspot.com/2011/09/edit-your-videos-with-youtube.html
August UC Berkeley Entrepreneur Forum by AVC Video
September 16th, 2011
2011-2012 Forum on Angel and Venture Capital Financing
The beginning of 2011 saw very strong growth in the level and strength of early stage financings, a trend which has continued throughout the year. 2011 is being viewed by some as the year of the founder/entrepreneur and by others as the year of the “tech bubble” and excess valuations. Against this backdrop, the VC industry is undergoing profound changes and seed/angel funds have become more active than ever before. Our panel of expert angel and venture capital investors took a look at early stage investing during the past year and what the future investment environment holds.
Getting Ahead by Joel Garfinkle
September 13th, 2011
Learn about Joel Garfinkle’s new book and download a sample chapter at http://GarfinkleExecutiveCoaching.com. Video by http://avconsultants.com
Diablo Country Club
August 29th, 2011
Enjoy an event at this spectacular venue!
video by http://avconsultants.com
For Room Reservation, Event Booking or Catering call Janelle L. Lembeck
janellel@diablocc.com (925) 837-4221 ext 119
AVC Goes HD, and for a limited time you get HD at SD prices.
July 26th, 2011
Get your next video shot in high definition at the standard-definition price. Through the month of August we will film and edit a video for you in High Def and put it on a Blu-ray disc or post it to YouTube in HD.
That’s right! YouTube now distributes videos in HD. Learn more about YouTube optimizing video for high def or ask us. With HD you get a widescreen image that fills a computer or TV screen, and you get amazing clarity.
Send us an email today or call us at 510-839-2020 to schedule your video.
We’ll work with you to make sure your video to be technically spectacular and compelling for your viewers. We use soft lighting for smooth faces, and we use wireless mikes for crystal clear sound.
Top Dog Beau Ties
July 19th, 2011
A dog is not dressed without a tie. Windsor knot and bow tie collars are sure to draw a smiles on faces of passersby. Visit http://topdog-beau-ties.com/ to see the complete line of ties.
Four Tips for Dynamic On-Camera Presentations
June 16th, 2011
Stepping in front of the camera is frightening for some, exhilarating for others. No matter how you feel about facing the camera, you can greatly improve your performance by following these tips from Paula Statman of Standout Presentations
Tip # 1 Your goal is to look and sound natural. Ironically, that doesn’t mean that you should look and speak like you normally do. You must project a slightly larger version of yourself on camera to capture the right level of enthusiasm. The trick to expanding your presence is to feel passionate about your topic. If you don’t feel passionate about it, think about something else that conjures up that emotion and let it fuel your energy.
Tip #2 Using effective facial expressions on camera requires a little acting. Think of your audience as friends and supporters. Reassure them with your pleasing attitude and warm smile. Remember, what may feel like a thoughtful expression can read as a hostile scowl on camera. An insincere, pasted on grin is no better. Practice camera-ready expressions in the mirror so you know what works.
Tip #3 The best posture is a comfortable athletic stance with the feet shoulder-width apart, weight evenly balanced, knees flexed, arms and hands at the sides ready to gesture. Use gestures moderately to emphasize a point and make sure your gestures fit in the frame. Less is more on camera because the camera exaggerates your movements.
Tip #4 Use good vocal dynamics. Avoid speaking in a higher register or “flattening” your voice, especially when you are reading a script. Speaking too rapidly is a common problem that can be managed by adding pauses or over-articulating. “Punching” key words for emphasis will help you sound enthusiastic and tells your listeners what’s important. And no matter what your topic is, keep your tone conversational.
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Paula Statman of Standout Presentations offers media coaching to people who want to deliver a memorable on-camera message that gets results. She also writes scripts and provides in-studio direction. For more information about her media coaching and to watch sample videos, visit http://standoutpresentations.net/media-coaching/ or http://standoutpresentations.net/coaching-gallery
Francis Collins Sings “The Green Fields of France”
June 15th, 2011
Recorded at AVC’s studio, watch folksinger Francis Collins perform The Green Fields of France.
Read the lyrics about the legend of Willie McBride, a 19 year old casualty of World War I, at http://celtic-lyrics.com/forum/index.php?autocom=tclc&code=lyrics&id=225
Watch more songs that we recorded of Francis Collins at our studio on his YouTube page http://www.youtube.com/user/franciscollins49
See some other AVC music videos at http://avconsultants.com/category/video-samples/promotional-video/music-videos
YouTubes Without Their Logos
June 11th, 2011
YouTube recently announced that users may embed their YouTube videos onto their websites without the YouTube logo visible. Currently the logo appears in a bottom corner of the video, and some businesses have avoided using YouTube just for that reason. “If you want to build your brand, you don’t want someone else’s logo on your video,” says Stuart Sweetow of AVConsultants.com.
Here is an example of a YouTube video with only our own logo
Here is the YouTube post about logoless videos:
Many of you have asked us for a version of the YouTube player without a YouTube logo, so the video plays without any branding nearby. We’ve now added a simple option to do it. At the end of the video URL in your embed code, just add the code ?modestbranding=1 and the player will show without the YouTube logo in the control bar. Note that a small “YouTube” text label will still show up in the upper-right corner of a paused video when you hover over the player. We’ve published the full list of the player’s possible parameters.
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