EventDV recently published Stu Sweetow’s article about corporations using YouTube and other social networking websites
With the popularity of social networking sites, video clips posted to these sites can get millions of views. They are watched by viewers who select those particular clips because of their interest in that subject. Stu Sweetow, in his article published in EventDV magazine explains that this is a more targeted marketing technique than traditional hit-or-miss TV commercials, and it is yet another reason the internet is changing the way people get their TV.
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