Audio Visual Consultants

3738 Grand Ave, Oakland, CA 94610  P. 510-839-2020, F. 510-839-6464

www.avconsultants.com     info@avconsultants.com

Tips to Increase Google Page Rank with Video

Here are ways to optimize your use of video to increase your Google Page Rank.

KEYWORD-RICH CAPTIONS

Insert keywords into the file names of the videos you post to your website and to YouTube. Use keyword-rich captions such as “hats oakland,” or “gourmet pizza east bay.”

YOUTUBE

Since YouTube (owned by Google), has a high Page Rank, your website will automatically enjoy higher rankings if you let YouTube host your videos.  When you post to YouTube, they display an embed code that you can copy and paste into your own website.

ENGAGEMENT OBJECTS

“Engagement objects” are features that Google looks for when determining a site’s ranking. Engagement objects include video, audio, interactivity and maps.  They enhance the user’s experience and therefore engage them

SOCIAL NETWORKING SITES

Social networking sites are good places to post links of your videos. Ask your customers and friends to visit those sites, copy your links and post them to other networking sites they visit.  Ask them to post your links to their blog or to their website. With all these links, Google increases your Page Rank.

BOOKMARKS INCREASE PAGE RANK

Encourage your fans to also bookmark your site.  While used primarily for music, political and humorous videos, your fans can join the Vodpod community to bookmark your videos and help you leverage that site’s Page Rank

OTHER UGC SITES

In addition to YouTube, it is a good idea to post your videos to other UGC sites such as Vimeo, Metacafe, Dailymotion and Blip.tv.

VIRAL VIDEO EXAMPLES

You may have read about the guys who put an iPhone in a blender, filmed the process and posted the video on the internet.  The humorous nature of the video paired with the human curiosity of the visitors, resulted in viewers sending links of the video to their friends, and made this an instant sensation.  The video earned over seven million views, and the website www.willitblend.com became a partner in selling $400 Blendtec blenders online.

The Human Skateboard is a 30 second stop-motion animation of one guy riding another as a skateboard.  Clever camera angles and tricks not possible on a regular skateboard, earned it 1.7 million views.  The end of the video displays the website www.sneauxshoes.com where you may purchase $70 skateboard shoes.

This entry was posted on Tuesday, November 10th, 2009 at 4:48 pm and is filed under AVC Guides. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.