We’ve written about producing videos for corporations, but there are loads of small, locally owned, entrepreneurial companies that want to expand and need your help. Many have turned to websites to market themselves, but few are savvy enough to leverage the opportunities in internet marketing. Now that online video has been shown to help boost the Google PageRank for websites, video producers have a new market for their services.

In this first of a two-part article, Stu Sweetow discusses music, copyrights, and intellectual property rights. 

By Stu Sweetow – Posted Sep 1, 2008 – September 2008 Issue
 
 
 
 
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For years, some videographers feared they would become fugitives from the law if they used popular music in their productions, hired a freelancer rather than an [...]

By Stuart Sweetow of Audio Visual Consultants © 2008
Originally published in Event DV Magazine

Some recent advances in mobile media could provide opportunities for video producers to market and distribute their work. Hollywood and TV broadcasters are starting to cash in on the mobile video market. According to a 2007 Telephia/Nielsen Mobile report, mobile video producers [...]

By Stuart Sweetow of Audio Visual Consultants © 2008
Originally published in Event DV Magazine

Website videos are a natural for event videographers. We use them to demonstrate our work to prospective clients, and they have proven to be a vital marketing medium to showcase our range of products. We might even post short video testimonials from [...]

By Stuart Sweetow of Audio Visual Consultants © 2007
Originally published in Event DV Magazine

As a videographer, you can expect to be approached by people with great ideas for a video. They are certain that Blockbuster will want to stock it and that their local PBS affiliates will want to air it. The video might take [...]

By Stuart Sweetow of Audio Visual Consultants ©2007
Originally published in Camcorder & Computer Video Magazine
Camcorders continue to improve, and manufacturers continue to add features to consumer camcorders that even some broadcasters wish they had. In addition to point and shoot, most camcorders have manual overrides so you can get capture the full [...]

By Stuart Sweetow of Audio Visual Consultants ©2007
Originally published in Camcorder & Computer Video Magazine
Camcorders are forever changing; with new models and formats it’s almost hard to keep up. However, the technology for microphones, tripods and other support tools pretty much remains the same. That’s a good thing, because you will [...]

By Stuart Sweetow of Audio Visual Consultants © 2007
Originally published in Event DV Magazine

User-generated content (UGC) sites such as YouTube and MySpace can provide distribution channels for videographers and help videographers market their services. Most of the sites let you post videos at no charge, and they allow you to include your company name and [...]

By Stuart Sweetow of Audio Visual Consultants © 2007
Originally published in Event DV Magazine

For years, videographers have wanted better access to distribution channels for our work. Television networks and the Hollywood film industry have long dominated the distribution business. Filmmakers with connections or TV producers with advertisers have been the major players in the business. [...]

By Stuart Sweetow of Audio Visual Consultants © 2006
Originally published in Event DV Magazine

Baseball has been very, very good to a very, very small number of young men. But however remote the chances of eventual major league stardom may be, the dream of playing college ball is very much alive for high school seniors who [...]

By Stuart Sweetow of Audio Visual Consultants © 2006
Originally published in Event DV Magazine

High school sports is a market niche well worth exploring. Parents use DVDs to help their college-bound kids get athletic scholarships. Coaches appreciate videographers who get them clear shots they can use for game analysis. And many schools’ booster-club coffers are filling, [...]

By Stuart Sweetow of Audio Visual Consultants © 2007
Originally published in Event DV Magazine

In the November 2006 issue of EventDV, we reported on the art and business of producing high school football videos for teams to show at end-of-season parties and for parents to send to college recruiters.
With scholarships providing upwards of $16,000 per year [...]

By Stuart Sweetow of Audio Visual Consultants © 2007
Originally published in Event DV Magazine

At his WEVA Expo seminar on multicamera shooting, Minneapolis videographer Ron Schmidt claimed an unofficial (and possibly uncontested) world record: 45 seconds to deliver a three-camera wedding video. How did he do it? Using remote-controlled cameras and live switching.

By Stuart Sweetow of Audio Visual Consultants © 2006
Originally published in Digital Photographer Magazine

The S3 IS retains the S2 features that contributed to the popularity of this semi-pro camera. These include the 12x zoom with three modes of optical stabilization, full manual control including focus and white balance, continuous shooting at 2.4 frames per [...]

By Stuart Sweetow of Audio Visual Consultants © 2003
Originally published in Digital Photographer Magazine

While photo editing computer programs offer special effects filters, you don’t need a computer to create effects. You can purchase camera-mounted filters that screw or snap onto the lens of your camera. They are easy to use, and they produce [...]