AVC Articles

Producing Corporate Web Videos

April 14th, 2008

By Stuart Sweetow of Audio Visual Consultants © 2008
Originally published in Event DV Magazine

Website videos are a natural for event videographers. We use them to demonstrate our work to prospective clients, and they have proven to be a vital marketing medium to showcase our range of products. We might even post short video testimonials from [...]

Producing and Distributing Special Interest Videos

January 28th, 2008

By Stuart Sweetow of Audio Visual Consultants © 2007
Originally published in Event DV Magazine

As a videographer, you can expect to be approached by people with great ideas for a video. They are certain that Blockbuster will want to stock it and that their local PBS affiliates will want to air it. The video might take [...]

Shopping for a Camcorder? Camcorder and Computer Video Magazine’s Top 10 Features to Look For

December 19th, 2007

By Stuart Sweetow of Audio Visual Consultants ©2007
Originally published in Camcorder & Computer Video Magazine
Camcorders continue to improve, and manufacturers continue to add features to consumer camcorders that even some broadcasters wish they had. In addition to point and shoot, most camcorders have manual overrides so you can get capture the full [...]

Camcorder Accessories You Can’t Do Without

December 19th, 2007

By Stuart Sweetow of Audio Visual Consultants ©2007
Originally published in Camcorder & Computer Video Magazine
Camcorders are forever changing; with new models and formats it’s almost hard to keep up. However, the technology for microphones, tripods and other support tools pretty much remains the same. That’s a good thing, because you will [...]

YouTube Generation: Creating Viral Videos Via User-Generated Content Sites

October 30th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2007
Originally published in Event DV Magazine

User-generated content (UGC) sites such as YouTube and MySpace can provide distribution channels for videographers and help videographers market their services. Most of the sites let you post videos at no charge, and they allow you to include your company name and [...]

Viral Corporate Videos

October 30th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2007
Originally published in Event DV Magazine

For years, videographers have wanted better access to distribution channels for our work. Television networks and the Hollywood film industry have long dominated the distribution business. Filmmakers with connections or TV producers with advertisers have been the major players in the business. [...]

Field of Vision: Producing Baseball Recruiting Videos

October 25th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2006
Originally published in Event DV Magazine

Baseball has been very, very good to a very, very small number of young men. But however remote the chances of eventual major league stardom may be, the dream of playing college ball is very much alive for high school seniors who [...]

Score Big With High School Football

October 25th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2006
Originally published in Event DV Magazine

High school sports is a market niche well worth exploring. Parents use DVDs to help their college-bound kids get athletic scholarships. Coaches appreciate videographers who get them clear shots they can use for game analysis. And many schools’ booster-club coffers are filling, [...]

Producing Girls’ High School Sports Videos

October 25th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2007
Originally published in Event DV Magazine

In the November 2006 issue of EventDV, we reported on the art and business of producing high school football videos for teams to show at end-of-season parties and for parents to send to college recruiters.
With scholarships providing upwards of $16,000 per year [...]

Who Needs Remote Control? Grizzly Pro and the Videographers Who Use It

October 25th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2007
Originally published in Event DV Magazine

At his WEVA Expo seminar on multicamera shooting, Minneapolis videographer Ron Schmidt claimed an unofficial (and possibly uncontested) world record: 45 seconds to deliver a three-camera wedding video. How did he do it? Using remote-controlled cameras and live switching.

Canon S3 IS — Superzoom Gets a Facelift

October 25th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2006
Originally published in Digital Photographer Magazine

The S3 IS retains the S2 features that contributed to the popularity of this semi-pro camera. These include the 12x zoom with three modes of optical stabilization, full manual control including focus and white balance, continuous shooting at 2.4 frames per [...]

Special Effects Lens Filters for Your Digital Camera

October 25th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2003
Originally published in Digital Photographer Magazine

While photo editing computer programs offer special effects filters, you don’t need a computer to create effects. You can purchase camera-mounted filters that screw or snap onto the lens of your camera. They are easy to use, and they produce [...]

Review of Canon S2 IS Still Camera

October 25th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2005
Originally published in Digital Photographer Magazine

In the land of the 3.2 MP cameras, the Canon S1 IS was king. With its image stabilized 10x zoom lens and twist-open LCD screen it was a favorite in its category. Soon Panasonic, Kodak and Sony released 5 [...]

Shoot Video with Digital Still Cameras: The Move to Tapeless Camcorders

September 11th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2005
Originally published in Camcorder & Computer Video Magazine
The video recording function on most digital still cameras, until recently, was merely an added feature. Video clips were relegated to small screen sizes and choppy 15 frames per second. Video takes up a lot of memory, [...]

Webcasting with the TriCaster

September 11th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2005
Originally published in Camcorder & Computer Video Magazine
NewTek’s TriCaster is a TV studio in a box. It lets you perform live switching between three camcorders, it is a full-function editor and it lets you stream your video as a live webcast. TriCaster is a [...]

Shoot Like a Director. Don’t Forget the Editor. You May Be Both

September 11th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2005
Originally published in Camcorder & Computer Video Magazine
If you use your camcorder to tell a story or if you shoot events, instructional videos or documentaries, your viewers will be more engaged if you plan your shot sequences. Whether you are editing in the camera as [...]

Using Pro Audio Gear with Your Camcorder

September 11th, 2007

By Stuart Sweetow of Audio Visual Consultants ©2006
Originally published in Camcorder & Computer Video Magazine
Digital camcorders are so advanced that individuals and organizations are using them to produce professional video programs. Good video needs good audio, and camcorder users now incorporate professional microphones – either wired or wireless into their equipment arsenal. [...]

Performance Videography: Shooting Plays, Dance Recitals and Live Performances

September 11th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2003
Originally published in Camcorder & Computer Video Magazine
The local cable TV channel was scheduled to videotape a school chorus, but cancelled the night before. So the school frantically tried to find a videographer and called WEV columnist Ed Wardyga. That was nine years ago [...]

Single-Camera Videography Techniques from the Pros

September 11th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2002
Originally published in Camcorder & Computer Video Magazine
Multi-year Creative Excellence Award-winner and frequent WEVA Expo speaker, Robert Allen Ehrlich only shoots single-cam. Known for what he calls the “30-Minute Edit,” Ehrlich produces short-form finished videos for his clients compact stories of the day, told through [...]

What Happens When You Get Too Busy–Hiring Crew Members

September 11th, 2007

By Stuart Sweetow of Audio Visual Consultants ©2002
Originally published in Camcorder & Computer Video Magazine
When a videographer gets an eye injury, he needs immediate medical attention. When that videographer is your employee, you need to take him to the hospital, help him fill out a Workers Compensation insurance claim, file a report yourself [...]

Corporate Video East and West

September 10th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2002
Originally published in Camcorder & Computer Video Magazine
The migration from event videography to corporate videography is easier than many people think. Corporate events, such as retirement parties and awards banquets are remarkably similar to wedding receptions. Event videographers might even have an edge over [...]

Video Art: Create Strange New Worlds with your Camcorder

September 10th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2002
Originally published in Camcorder & Computer Video Magazine
Do you feel the creative urge, but you can’t draw even a straight line? Do you have an eye for beauty, but have not yet found your own medium? Do you have access to a camcorder?
With a [...]

There’s More than One Way to Handle a Camcorder

September 10th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2001
Originally published in Camcorder & Computer Video Magazine
Compact camcorders have brought video production to the masses. Small, lightweight and simple to use, you can slip one into a purse or briefcase– ready for any kind of action. You can document an outing to the [...]

Use Composition to Improve Your Look

September 10th, 2007

by Stuart Sweetow of Audio Visual Consultants © 1998
Originally published in Camcorder & Computer Video Magazine
The ancient Greeks used the elements of composition to proportion their statues. Artists throughout the years have applied it to create aesthestically pleasing paintings. Now videographers can use composition to improve the look of their videos.
What is Composition
With your [...]

Digital Cinematography: You can be an independent filmmaker with your camcorder

September 10th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2002
Originally published in Camcorder & Computer Video Magazine
Not only are hobbyists able to get sharp, beautiful pictures from Mini-DV camcorders, independent filmmakers have discovered that the high resolution images allow for clean transfer to film for theatrical distribution. In the May issue of C&CV we [...]

Shoot for the Edit

September 10th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2003
Originally published in Camcorder & Computer Video Magazine
If you are using computer editing equipment to merely assemble your program, you are missing out on the capabilities this remarkable tool has to enhance your creativity. You can try out different combinations of shots and experiment [...]

Controlling Light—Indoors and Out

September 10th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2003
Originally published in Camcorder & Computer Video Magazine
In the July issue of C&CV, Robert Irwin provided tips using lights with camcorders to fill in shadows and produce even illumination. He even suggested you use lights outside and explained how reflectors are used to bounce more [...]

Multicam — Shooting Videos from All the Angles

September 10th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2003
Originally published in Camcorder & Computer Video Magazine
The next time you videotape an event, consider asking a buddy to join you with his camcorder. As a team, you’ll capture perspectives from different angles, and you will captivate your audience. Rather than risking boredom for [...]

Help with Handholding Your Camcorder

September 10th, 2007

by Stuart Sweetow of Audio Visual Consultants © 2004
Originally published in Camcorder & Computer Video Magazine
In the March 2004 issue of C and CV Mark Shapiro explained “How to Eliminate the Shakes.” He covered proper handholding techniques, use of your cam’s built-in image stabilizer and software that helps remove the shakes. In [...]

Cool Tools: Hot New Gadgets and Gear on Display at WEVA EXPO

September 10th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2004
Originally published in Camcorder & Computer Video Magazine
Each year thousands of event videographers descend on Las Vegas for the Wedding and Event Videographers EXPO. Now in its 14th year, WEVA EXPO conducts over 60 seminars and workshops for event videographers, and the exhibit floor has [...]

I Want My HDV — Hi-Def for the Masses

September 10th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2006
Originally published in Camcorder & Computer Video Magazine
Low-priced high-definition video—is that for real? The door to affordable hi-def cracked open about three years ago when JVC introduced the first high-definition camcorder to record in the HDV format. HDV was developed jointly by several manufacturers [...]

Getting Close – Using Your Camcorder’s Macro Feature

September 10th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2005
Originally published in Camcorder & Computer Video Magazine
Have you ever tried moving your camcorder really close to your subject? I mean REALLY close. Most camcorders’ auto focus mechanisms adjust to provide sharp focus to within millimeters of your subject. This opens a whole [...]

The Camcorder Auteur

September 10th, 2007

By Stuart Sweetow of Audio Visual Consultants © 2006
Originally published in Camcorder & Computer Video Magazine
With camcorders getting better all the time, there is no reason you can’t shoot a movie with your camcorder. It may not be quickly optioned by Hollywood, but you can enter your digital film in the Sundance Film [...]

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